Paid Advertising · Case Study
How an optimised Google Ads strategy generated £51.9K in revenue from £9.9K in ad spend while maintaining a 4.9x return on ad spend.
The business relied on paid acquisition to drive new customer growth but required a more structured Google Ads strategy to scale efficiently.
Campaign structure and targeting required optimisation to improve conversion efficiency and maximise return on ad spend.
The objective was to refine campaign targeting, optimise spend allocation, and increase revenue while maintaining a sustainable cost per acquisition.
Restructured Google Ads campaigns to prioritise high-intent search terms and high-performing product categories.
Improved conversion tracking and optimised bidding strategies based on conversion value and cost per conversion.
Tested multiple ad variations to improve click-through rates and attract higher intent traffic.
Regular campaign reviews were implemented to optimise keywords, bids, and budget allocation.
Revenue Generated
Total Ad Spend
Return on Ad Spend
Conversions
Cost per Conversion
Ad Impressions
The optimised Google Ads strategy generated £51.9K in revenue from £9.9K in ad spend, achieving a 4.9x return on ad spend.
With 778 conversions generated and a cost per conversion of £12.78, Google Ads became a reliable channel for acquiring high-intent customers.
This case demonstrates how structured campaign management and continuous optimisation can turn paid advertising into a scalable and profitable growth channel.
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