Real results from strategic marketing engagements. Each study outlines the challenge, approach, and measurable outcomes.
SEO / AEO Optimisation
Problem: After migrating from WordPress to Shopify, the new website lacked proper SEO structure and was not optimised for AI-powered search and answer engines.
SEO and AEO optimisation improving site structure, search visibility, and AI discoverability.
Paid Advertising
Problem: Paid acquisition needed to scale profitably while maintaining strong return on ad spend.
£51.9K revenue generated from £9.9K ad spend · 4.9x ROAS
Email Marketing
Problem: Email channel underutilised with limited lifecycle automation.
£110K revenue generated · 41% of total store revenue
Product Experiment & UX Strategy
Problem: Physical retail store losing demand to long peak-hour queues with no option for customers to pre-order.
Mobile Click & Collect app built · Key learnings on digital adoption in physical retail