Rita Antunes
Psicologia
Category
Brand Identity Design
Focus
Resilience & Calmness
Project Overview
Brand identity design for a psychology practice focused on calmness, trust, and emotional wellbeing. The objective was to create a brand that communicates trust, serenity, and emotional balance.
Brand Concept
The visual identity draws inspiration from nature and organic forms. A ginkgo leaf symbol was developed as the central brand element, representing resilience, longevity, and mental clarity — values closely aligned with psychological wellbeing.
Logo System
A modular logo system was designed to maintain visual clarity and brand recognition across digital and physical touchpoints.
Color Palette
The colour palette combines natural greens and warm earthy tones to reinforce feelings of calmness, stability, and trust.
Primary Sage
#aab394
Olive Leaf
#879071
Deep Earth
#747e5b
Forest Green
#53593f
Typography
A clean typographic pairing was chosen to balance readability with elegance, ensuring consistency across digital and print applications.
Brand Pattern
A custom botanical pattern was created using stylized ginkgo leaves, designed to bring a sense of natural flow and continuity to the brand's visual materials.
Brand Applications
The identity was applied to several brand touchpoints including stationery and digital assets to ensure consistency across all communication channels.
Project Outcome
The result is a cohesive and calming brand identity that reflects the values of the practice while building trust and recognition with potential clients.
Looking for a unique visual identity for your practice?